Enabling servitisation in cooling and heating to positively impact the economy and climate

In these challenging times of economic uncertainty brought on by the ongoing COVID-19 pandemic, resilience and recovery are at the top of every business’ priority list. Competing through services rather than selling products alone, promises to provide the competitive edge. Everything as a service – servitisation – but how do you go about it?

In the 3 March webinar “Servitisation – Fire and Ice,” moderated by Iain McKechnie, Director of Strategic Programmes at The Advanced Services Group, experts in the fields of cooling and heating turned the spotlight on Heating as a Service (HaaS) and Cooling as a Service (CaaS), sharing experiences with the servitisation model. The Advanced Services Group is a centre of excellence at Aston Business School, Aston University in the UK. The centre provides education, training, research and a global network of like-minded professionals around advanced services and servitisation.

During the webinar, Dave Mackerness, Customer Success Lead from Kaer, shared his insights into developing and taking Kaer’s CaaS offering to market while Oliver Moffat, Customer Segment Manager, Multi-Occupancy, Heat Networks & HaaS at BAXI, and Roxanne Pieterse, Analyst at Delta-EE spoke about their experiences and the opportunities in offering heating as a service. The panelists also addressed the question of how to fund servitisation contracts and took a closer look at how to shape customer offerings sustainably while considering a circular economy. 

Dimitris Karamitsos, Senior Energy Efficiency Business Developer from BASE shared the experience gained from the CaaS initiative, looking at standardising servitisation contracts and implementing pricing mechanisms that favour all stakeholders involved: the end-user, the solution provider, and the investors. “CaaS is to cooling what PPAs have been to the solar industry, enabling the rapid uptake of solar PVs across the globe,” said Karamitsos during his presentation. 

Watch the recording of this panel sharing real servitisation case studies and the paths they took to compete through services.